Core Values

Attitude and Approach

The performance of the Cullimore Racing cars can be attributed to the core values it operate by. It is not singular elements but rather an attitude and approach to the challenge which resulted in the success. The following is a breakdown of these values.

 

 
 

Attitude and Approach

Continous

Development

Core Values

 

A process of continuous design and development of  new components, to always remain one step ahead of the competition. This would mean at no two races, Jet II would be at the same specification as the race before. 

 
 

Attitude and Approach

Innovation

Core Values

 

Having the mindset of constantly question the conventionally way of doing things and whether or not they could be done another way has lead to a multitude of innovative features on Jet II which have undoubtedly contributed to its dominant performances.  

 
 

Attitude and Approach

Marginal Gains

Core Values

 

An approach made famous by Sir Dave Brailsford and the Sky Cycling team, marginal gains is an approach to apply acute attention to every detail to ensure further improvements no matter how small the individual gain. The cumulative effect adds up to a significant advantage. This approach that has been applied on Jet II, at every opportunity

 
 

Attitude and Approach

Ultimate Reliability

Core Values

 

A famous saying in motorsport is ‘To finish first, first you must finish’. This was an extremely important factor in the design and build of the cars. Many of the issues that cause car failures can be solved through efficient design and controlled manufacturing processes. Jet II finished every race it entered.

 
 

Attitude and Approach

Details & Quality

Core Values

 

With a keen eye for detail and a desire for quality, these are important attributes to creating high standards. Both of these were core to the approach to building Jet II with every element considered no mater how small.

 
 

Attitude and Approach

Simplicity

Core Values

 

A notion of producing designs that are simplistic in nature which as a result can be developed to extract the best end results. Complicated designs have a greater probability of failure and are more difficult to optimise. This process was applied right from the monocoque design to individual components.